Creating simple landing pages for your website is now easier than ever, as there is startup bootstrap template builder to help you. However, for most businesses, creating great content for those landing pages is a big challenge. In this article, we have taken the burden off your shoulders by gathering these useful tips to help you.
We advise that you implement as many of these tips as you can on one landing page for more effectiveness. Dive in!
- Allineate your products/services with your visitors’ needs
An essential part of conversion rate optimization is coordination. Your services or products must align with your potential clients’ requirements as closely as possible. Your prospective clients have a need you must fulfill, which in turn, entices them to want your offer. To have a high conversion rate, the offers on your landing page must be problem-solving.
- Create a fascinating headline
The headline of a website landing page is the initial thing visitors see. Therefore, you must make it as influential and exciting as possible because it will make a massive difference in your conversion rate. It also helps when your ad copy and landing page headline correspond. That way, a compelling headline is simply a bonus to help you get more traffic immediately.
- Ensure your ad copy aligns with your headline
Having an ad copy and landing page headline with different content can be quite frustrating for visitors. If you ordered a cappuccino at the café but got a latte instead, you would be irked too. That is precisely how you make potential clients feel when your ad copy and landing page headline have different concepts. By aligning them, you create a solution to the visitors’ problem, which in turn translates into conversions. It also decreases your bounce rate and promotes your AdWords Quality Score.
- Relay adequate information to potential clients
Writing ad copy can be tricky if you are not careful. For one, a wordy write-up can discourage prospective customers, while insufficient ones won’t draw them either. The amount of information to divulge on a blog landing page depends on the intricacy of your services. In most cases, multiple services or products and big purchases tend to require more details to guarantee to the customer that he is getting exactly what he needs. Also, it will help the prospective buyer to rebuff unease. On the other hand, minimum purchases, easy-to-use products, and free offers require less information due to a general lack of consumers’ anxiety.
- Appeal to prospects’ sense of reasoning
Whatever it is you are offering, ensure that your landing page makes potential clients think. Your landing page copy is not only about piquing prospects’ interests, but it is also about giving them the chance to relate to you, your business, and with fellow clients. Be distinctive!
- Devise a compelling call to action
After the headline, the call-to-action aspect of a blog is the alternative most significant opportunity to promote your conversion rate. Now, don’t see this as a chance to go all out because it is not recommended. The number of words you require in your call-to-action shouldn’t be more than five to seven.
- Attend to particular clients’ concerns
Making yourself available to answer questions and appeasing visitors’ worries is an outstanding feature of a useful landing page. Being able to reassure potential clients lessens their fear and eases them into trusting you. That way, there is a higher chance of them purchasing your product or employing your services.
- Enlighten prospects on why you’re recommendable
Once your offer and audience’s interests are aligned, it will naturally make them value your services. To enlighten them on your value, you can disclose your message in the landing page copy. You can start by creating bullet points for why you are an excellent option, the reasons they should patronize, or listen to you. When you thoughtfully communicate your value, it instigates a desire for your offer, and as a result, you get more conversions.
- Request for a minimal amount of information
The chore of filling unnecessarily long registration forms is a known issue. No one would bother with it, especially if it isn’t compulsory. To have a reasonable conversion rate, don’t demand excess information. Sometimes, it is better to ask for an email address, depending on your offer.
- Don’t crowd your landing page
There is one crucial thing to know about creating the right landing page, and it is that visitors are there to either convert or exit. Therefore, don’t include navigation, irrelevant links, or any other distractions. What you need is a conversion, so avoid any diversions. By providing visitors with more alternatives asides from the call-to-action section, your landing page’s conversion rate will not increase.
- Implement a versatile design to provide excellent user experience regardless of prospects’ devices
It is no news that there are different types of devices, such as mobile phone, tablet, and others. For this reason, your blog landing page should be designed in a way that appeals to all devices. If not, you will lose deals and leads. Your potential clients’ comfort is your priority, so invest in responsive layouts.
- Prove that you are trustworthy
This tip plays a vital role in helping your clients to trust you and closing tons of possible deals. Have you ever considered how you can make your clients believe in your offer? Well, we have the solution right here! Every good landing page requires a plethora of trust-builders, such as:
- Number of social shares
- Testimonials and reviews
- Security badges
- Client logos
- Third-party certifications
- Test and test until you are the best!
To create a useful landing page, you must never get tired of testing. Multivariate tests permit you to make multiple alterations so that you can decide the most favorable combination for your landing page. Split tests or A/B tests, indicate how any adjustments, like a change in headline, alter your conversion rate. By testing your blog landing pages, you get to affirm the right and wrong options. Also, you get the opportunity to filter and perfect your landing pages until they are the best.
Implementing the above tips can help you gain more benefits from your landing page and ultimately improve your conversion rates as well. With this conversion rate optimization, you will surely guide prospective clients to your sales funnel!