Online e-commerce has taken on a life of its own in the past two decades and is now the primary way that customers purchase products. It has overshadowed in-person retail, as fewer people are willing to go to their local shopping centre with it being so easy to browse the web and order for home delivery in just a few clicks. However, it’s not as simple as creating an online store to be successful, as there’s far more to it.
One tool that may be used to increase the likelihood of success when starting an e-commerce firm is WordPress. While it might not lead to direct purchases, it has many other features that can help them with search engine results page (SERP) rankings, engaging their audience and driving more sales.
This guide will explore in further details the world of WordPress e-commerce and how it can be used by businesses to help them improve the chances of becoming successful. Continue reading for more information.
How to Drive Sales on Your WordPress Website
Personalisation Power
Having a WordPress website is not a one-size-fits all solution, as you need to ensure that every customer that accesses your website has a personalised experience that improves their shopping experience. You can do this by personalising every interaction to the customer’s preferences and previous behaviours if they are returning to your website. You can analyse their past purchases, browsing history and demographic information to promote the best products that you think would suit them.
Mobile Optimisation
Optimising for mobile has become vital for any online business, since the majority of customers now access websites via mobile rather than desktop. To increase the mobile-friendliness of your e-commerce WordPress website, prioritise load times, simplicity, and navigation ease to ensure that the user has the greatest experience possible when accessing the website via smartphone or tablet. This is an effective method for increasing engagement and conversion rates.
Improve UX/UI
WordPress is amazing for improving the UX/UI of your e-commerce website, as there are many features that allow you to improve the interface of your website to benefit user experience. UX/UI directly impacts how users interact with and perceive your website, which can lead to better usability, increased engagement and higher conversion rates. Having a more positive brand experience can be achieved by ensuring that the website is intuitive, easy to navigate, and visually appealing.
Social Commerce Leveraging
By using Custom WordPress Development Service, you can take advantage of sophisticated features like shoppable content, live shopping events and social sharing incentives. In addition to expediting the purchasing process, enabling clients to peruse and buy things straight from their favourite social media platforms opens up avenues for natural brand endorsement and discovery. Brands like Kylie Cosmetics and Milk Bar are often cited as successful examples of social commerce leverage.
Implement UGC
User-generated content (UGC) allows businesses to use content that is generated from outside their company while simultaneously boosting their brand reputation. Creating hashtags on social media for users to use and post their content can allow businesses to take that content and use it on their WordPress website. The true connection that customers have with a brand is what makes it so important to incorporate into your digital marketing plan. This is why if you hire an SEO agency, it is one of the things they highly recommend. UGC implementation in WordPress is made easy, so you don’t need to worry about long processes.
Product Description Optimisation
Consider including interactive elements such as zoomable pictures, 360-degree product views, or video demos to help clients understand your items better. These types of features feel very modern and will make it look like you put a lot of thought into your website design. You may also use WordPress to include important keywords to your product description, increasing your website’s chances of ranking high on SERPs.
Streamline Checkout Process
Any additional steps or hassles during the checkout process will have a significant impact on conversion rates. Custom WordPress development solutions allow you to optimise and streamline your customers’ whole checkout process. Consider adding features such as progress indicators that show customers where they are in the checkout process or address autofill, which reduces the amount of time spent entering information. Having various payment methods available can also increase the likelihood that customers will complete a purchase.
Use WordPress Plugins
While the WordPress base layer is already great for e-commerce websites, there are plugins that can improve the experience further. Some of these include:
- WooCommerce: Better management over your online store.
- WPForms: Allows you to create custom forms for your e-commerce website, such as contact forms and surveys.
- Yoast SEO: Offer advanced features like keyword optimisation, meta descriptions and XML sitemaps.
Conclusion
If you want to drive sales and better engage your audience, WordPress is perfect for an e-commerce business. Its range of unique features make it the best system for hosting your website, as it offers the most personalised experience with multiple chances of page optimisation. Make sure that you get your e-commerce website off the ground with WordPress.