Starting a new business can be difficult, as there’s many things that need to be considered to ensure you are successful. WordPress is a great platform for creating a business website, as it’s very easy to use and extremely affordable. This makes it perfect for businesses that don’t have much funding and need a cheaper solution to creating their website.
WordPress is also beneficial for your SEO campaign, as it has many features that can improve your rankings on Google. This can help you to gain an advantage over your competitors with ranking above them giving you a much higher chance of becoming more successful by driving more sales. The more clicks you get on Google, usually results in a higher number of checkouts or enquiries.
This guide will explore the advantages of using WordPress and why it’s the best platform for your business. Continue reading to find out more.
Advantages of Using WordPress For Your Business
Affordability
The cost-effectiveness of WordPress is one of its greatest advantages for businesses, particularly for startups and freelancers operating on tight budgets. Since the core software is open-source and entirely free, it means businesses don’t have to spend thousands of pounds in licensing fees associated with proprietary platforms.
While you do need to invest in minimal costs like hosting and a domain name, you will get free themes and over 60,000 free plugins to help you achieve a professional website that is highly functional, which will give you full e-commerce capabilities via WooCommerce without mandatory subscription costs. This low initial investment and low cost of maintenance ensures that essential funds are kept in the business, allowing entrepreneurs to prioritise spending on growth areas like marketing and advertising instead of platform fees.
Highly Customisable
WordPress gives you the best platform for customising your website to get it exactly how you want it. Unlike restrictive website builders, WordPress has a large database of themes and plugins that enables you to implement highly specific functionality. This can include specialised e-commerce checkout flows or a custom client portal, which can be important for businesses who run training courses like Lifft Group, as it streamlines the process.
This flexibility means your website can become a scalable business tool that can adapt instantly to new marketing campaigns and integrate seamlessly with third-party software, ensuring your website remains a functional asset for years to come and stays ahead of the competition. Your layout can be completely changed in an instant, so there’s less downtime for your website too.
SEO Friendly
SEO is very important for online businesses, as it helps them to rank higher on Google’s search engine with the higher up the rankings meaning more clicks for your website. The first organic result in Google Search has an average click-through rate of 28.5%, compared to 15% for the second link and 11% for third. This makes getting to the number one ranking very important.
Most modern WordPress themes are built to be responsive, so they can fit to any size screen. Mobile-friendliness is a major ranking factor, as it makes your website better for users, which is recognised by Google.
Easy to Manage
There are built-in update management systems on WordPress that allow you to update your plugins and themes within your admin dashboard. This gives you much better management than most other platforms, so you can keep track of what’s been used and what hasn’t. You will also get notified if new versions of WordPress are available, so you can update it as soon as it’s ready.
The WordPress backup plugin is very handy for businesses, as it can automatically create backups and store them safely in remote locations where you can easily access them. WordPress mobile apps can also help you manage your website on the go, so you can make quick fixes even if you’re not sitting at your desk.
Safe and Secure
Keeping your website safe and secure will make your business more trustworthy, as customers will know that their personal information is protected. Hackers are always on the lookout for data that they can steal, so keeping your website secure is very important. WordPress has security plugins that will keep your website more secure and protected from attacks.
Installing a Web Application Firewall (WAF) can also be beneficial to block malicious traffic, monitoring for suspicious activity 24/7. This helps to implement features like two-factor authentication to keep your business operating securely and your customer relationships intact.
Media Uploads
Too much text on your website can be overwhelming and put users off staying on your website for a prolonged period of time. WordPress’ built-in media uploader is great for handling images, audio and video files to make your website feel more alive and interesting.
You can also embed social media content on your website using oEmbed-enabled websites, which are supported by WordPress. This allows you to embed YouTube videos or Instagram photos onto your website by just pasting the URL in the WordPress post editor.