Since the past few years, WordPress has become the go-to platform for site creation not only for beginners, but for seasoned web developers as well. While it is easy to learn, this particular CMS (Content Management System) has a lot of room for possibilities. It is both flexible and powerful enough to build just about any site you can think of without relying intensively on coding.
One of the main advantages of using WordPress is the sheer number of available plugins. These are additional software that may come from third-party sources or straight from WordPress’s built-in library.
For a site that’s geared towards conversions, here are ten of the best plugins you seriously need to consider:
The online audience is a little finicky when it comes to the delivery of information. They need to learn the takeaways of content fast, otherwise they might be discouraged to read through an entire article. TLDR is a plugin that will help you fix this problem. TLDR—short for Too Long; Didn’t Read—is a plugin that allows you to add a quick summary box in your blog posts. You may also include CTAs, buttons, and custom shortcodes to further encourage conversions.
2. Optimize Press
Your site’s landing pages play a key role in the conversion process. Keep in mind that a landing page immediately greets a visitor after clicking an organic listing, a paid ad, or any external link and shows the next step. Optimize Press is one of the most popular plugin that allows you to build landing pages, membership registration portals, and sales pages using the live, drag-and-drop editor.
3. Facebook Comments
Here’s a quick fact – there’s over a billion active users on Facebook each day. So when it comes to social media, Facebook will probably give you the most exposure to your target audience. You can increase the engagement of the social community by integrating the Facebook Comments plugin. This particular plugin enables users to leave comments and communicate on your page using their Facebook accounts. As conversations go on, you’ll also be obtaining social proof, which will increase your visitors’ confidence when subscribing or buying.
4. Start a Fire
Maximizing the reach of your content is fundamental for increasing conversions. But it’s also important to share the content of other influential sites to establish your authority as an information source. By integrating Start A Fire with your WordPress-powered website, you can display popup recommendations—also referred to as badges—to your audience which will lead them back to your content. With Start a Fire, you can safely link to other authoritative sites without worrying about losing your audience forever.
Conversions simply won’t happen without the necessary type of form such as transactional forms and opt-in forms. CaptainForm is one of the newest and easiest plugin you can use for building WordPress forms. The visual interface allows you to easily customize your form without writing a single line of code. Add checkboxes, input fields, attachment buttons, social buttons, and other functional elements effortlessly using the drag-and-drop interface. You may also use other advanced features like captcha, SSL encryption, payment gateway integration, and other third-party app integration.
6. Yoast SEO
A surefire way to maximize conversions is to rank highly in search engine results. And for this strategy, you must first focus on your site’s on-page SEO factors. Yoast SEO is probably the only plugin you need for this task. It helps you optimize various on-page elements such as meta descriptions, keywords, XML sitemaps, breadcrumbs, and so on.
7. WP Smush
Images are great for capturing the attention of the online audience. Other visual elements such as infographics and content sliders also make it easier to convey certain information. However, using images without optimizing them for speed is a huge mistake since 40% of your audience will leave if it takes a page more than 3 seconds to load. WP Smush helps you retain all of your visitors by making sure images are scaled down to save bandwidth—without compromising the image quality.
Aside from Facebook, you should never overlook the popularity of other major social networks like Twitter. TweetDis is a plugin that allows you to add “tweetable” quotes into your content. You can use this to highlight the takeaways of a post, a CTA, a statistic, or your words of wisdom. Images may be quoted as well to give your brand maximum exposure.
9. Google XML Sitemaps
Search engine companies like Google send out web crawlers that explore your domain’s structure and discover pages to be indexed. A sitemap enables them to retrieve page data more efficiently, thus making it easier for your site to appear in search engine results. For this purpose, you can use a sitemap generation plugin like Google XML Sitemaps.
10. Nello AB Testing
Lastly, remember that it’s nigh impossible to end up with a perfect site on the first attempt. You need to constantly monitor and improve certain areas of your site to achieve the best version and unlock its true conversion potential. To speed up the testing and optimization processes, you can use a split testing tool like Nello AB Testing. It is a comprehensive testing platform that can give you actionable insights based on how your audience interacts with your site. It also features a heatmap tool that skips the number crunching and allows you to visually observe where the audience clicks.