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Google considers the broken links as a bad SEO practice and often ranks the websites down that have broken links in them. Now, if you are wondering what a broken link is, then you need to read this article.
A broken link is navigational links that upon visiting shows an HTTP 4xx response code and often describes a client-side error message as well.
The error occurs because the requested webpage, document, image, or any other online content does not exist on the respective page. There might be chances of server misconfigurations as well.
A webmaster or site owner is required to analyze and make sure that there are no broken links and fix broken links on the website; otherwise, it can affect the rankings of the website adversely. He needs to make sure that whatever links he has added on his website are accessible and are not missing the resource that is expected to be found on those links.
Moreover, the broken links can also make a wrong impression on the visitors of your website since if a person visits your site to read some content and clicks on a link which is embedded by you for further information on the topic that you have uploaded then the user will find it very depressing if the resource is non-existent.
And as said earlier, the search engines hate such links, and they will believe that you are not much active in updating the content and ultimately rank you down in the search engine results page.
What everybody hates about the broken links is that they are not visible at all. The owner is required to do a complete analysis of the website to find and fix broken links. This also happens due to the reason that it is not possible to regularly check the links and update them if broken, especially when you have a lot of pages and content.
How to fix broken links?
The easiest way to rectify the broken links is by using a broken links checker since it will automate the majority of the process, and all you need to do is replace the links upon knowing about them.
It is often referred to as a dead link checker, and it can help you to find both internal as well as broken external links. They are easy to use as well and often come up with an interactive user interface in which all you need to do is enter the URL of your website and hit the start button.
Rest all will be done by the tool, and you can sit back and wait for the process to complete and the report to be generated. The device will provide an easy to understand report based on your input, and then you are required to check the report and make corrections on your website accordingly.
There are three uses of this dead links checker which are stated as follows:
- You can use the broken link checker to fix broken links and other errors so that you can optimize the website in a better way. This will help you to increase your rankings in search engines.
- It helps in fixing the errors in the usability of the website, and with this, you can ensure that the people who visit your site get a better experience and do not leave it due to poor user experience. Moreover, we’ve already discussed why the users hate it when they find broken links on the website and why you need to fix them.
- Lastly, a broken link checker also helps in getting a lot of valuable links for your website. This will also help in increasing the rankings of your website since we all know that link building is a major part of search engine optimization since it reflects how authoritative and trusted a site is. Therefore, it can be highly beneficial for your website.
So that is how you can find and fix broken links on your website. Make sure that you do it because it can cause adverse effects on a website. Moreover, if you want to build a website for your business, the LiquidBlox’s webshop builder will help you to do so.