This year, make a resolution to get your SEO strategy in shape. And we don’t mean making a few small tweaks here and there. We’re talking about a complete overhaul that will help you track the right metrics and really measure success.
Why Tracking the Right Metrics is So Important in SEO
There are a lot of different metrics that you could track when it comes to your SEO progress, but not all of them are equally important. If you want to make sure that you’re on the right track, it’s crucial to focus on the metrics that actually matter.
There’s a lot that goes into a successful SEO campaign, and it can be tough to know where to start. That’s why a good SEO Newcastle company will always start by prioritising the right metrics. By focusing on the metrics that matter most, they can ensure that your campaign is as successful as possible.
Why Rankings Should Come Second to Revenue in SEO
No matter how well you optimize your site, there’s always the chance that your rankings could drop suddenly and without warning. This can be due to algorithm changes, new competition, or even just a simple mistake on your part. So while it’s great to have a high ranking, it’s not something you can rely on indefinitely.
On the other hand, revenue is a much more stable metric. Even if your traffic or rankings fluctuate, as long as you’re still generating sales, you’re doing something right. And unlike rankings, revenue is something you can directly control through your marketing and sales efforts.
Just because you have a high ranking doesn’t mean you’re automatically generating revenue. In fact, there’s often a disconnect between the two. Just because someone finds your site doesn’t mean they’ll actually buy anything from you. So while rankings are certainly important, they shouldn’t be your only focus.
Table of Contents
- Search Engine Rankings
- Click-Through Rates
- Organic Traffic
- Time on Page/Site
- Pages per Session
- Bounce Rate
1. Search Engine Rankings
Search engine rankings may seem like an obvious metric to track, but you’d be surprised how many businesses don’t do it. Not only should you track your own rankings, but also your competitor’s. This will give you a good idea of where you stand in the search engine results pages (SERPs).
2. Click-Through Rates
Click-through rates (CTRs) are another important metric to track. This measures the percentage of people who click on your listing when it appears in the SERPs. A high CTR means you’re doing something right with your title and description tags.
3. Organic Traffic
Organic traffic is the lifeblood of any website. This metric measures the number of visitors who come to your site from the organic search results. The higher your organic traffic, the better your chances of ranking well in the SERPs.
4. Time on Page/Site
Time on page/site is a metric that measures how long visitors stay on your website. The longer they stay, the more engaged they are with your content. This is a good indicator of the quality of your website’s content.
5. Pages per Session
Pages per session is a metric that measures how many pages visitors view during a single session. The more pages they view, the more engaged they are with your site. This is a good indicator of the quality of your website’s content.
6. Bounce Rate
Bounce rate is a metric that measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate indicates that your website’s content is not relevant to what people are looking for.
Conversions/leads/sales are the metric that really matters. This measures how many visitors take the desired action on your website, whether it’s buying a product, signing up for a newsletter, or filling out a form.
ROI is the metric that measures how much money you make for every dollar you spend on marketing. This is the ultimate goal of any business, and it’s important to track this metric so you can see how effective your marketing campaigns are.
By tracking these 8 SEO metrics, you’ll be able to measure your success and make the necessary changes to improve your ranking and organic traffic. So what are you waiting for? Get started today!