Top 5 Crucial Elements of Successful Web Design

The Internet is a vast platform for unlimited amounts of information, and many websites even target the same audience.  The competition is steep, so web designers must be well informed as to the most modern and effective design methods.

Even an internet novice can find the right guidance to design their own website, but only someone willing to put in the research will design a successful site.  Check out this quick overview of a few of the most crucial elements of successful web design.

Mobile-Friendly Design

Cell phones are more a part of our lives than ever.  Businesses cannot afford not to invest in a mobile-friendly design for their company website.  It is absolutely critical to assure that the company’s website is easily accessed through mobile devices.

Keep the mobile-friendly design clean and easy to navigate.  Without this optimization, sites will not look right on a cell phone, and they will be much more difficult to navigate.  Optimize for the common touch screen experience.

Enriching content & blog

The content of a website should offer some type of enrichment for users to enjoy.  It behooves designers to work in a “Blog” section of the website.  A blog can provide opportunities like no other for a newly formed website.

A good blog pulls in readers, and readers typically convert into loyal customers.  Blog posts may also strike up an engaging conversation between users.  Check out this excellent example of a well-designed blog.

User-Friendly Navigation

Designing a website to be mobile-friendly is one thing, but the design should also offer simple navigational options for computer users.  It is helpful to envision the site as a tree and all of the different optional routes as limbs on the tree.  Make the design lead the user in a way that makes sense.  Predict what a person will want to see when they click a button and build it.

Visual Aesthetic

The visual aesthetic of a web design also makes quite a difference in the overall user experience.  People enjoy beautiful and bright things.  Use strong, bold colors and large text fonts to make a site pop.

White space is also very useful.  Utilizing the white space in a site’s design helps to make the site look cleaner and easier to read.  Use impactful images to make a company statement and colors that complement one another to give the site a more fresh and simple feel.

Optimized loading speeds

No one likes a slow-loading website.  Lag is one of the web designer’s worst enemies.  Removing non-essential elements of the design will help boost load speeds.  Also, make certain to compress images for a more speedy overall experience.