How to Make Sure You Get the Right Balance When Designing with WordPress

If you are designing a website using WordPress you need to ensure that everything comes together to create a web presence that is a safe and informative place to visit. You want your site to look great but you do not want this to be at the expense of high quality content. You want to offer functionality but you do not want to go plug-in crazy and fail to take security implications into account. It’s all about making sure you strike the right balance.

Of course, you can always call on the services of an expert in web design in Sydney; they can certainly helpĀ  you to create a balanced WordPress site. But what if you want to take charge of the design process yourself? Let’s take a look at three of the areas of design where achieving balance is essential.

Functionality and security

If you want to provide the level of functionality that is required by visitors to your website there is a very good chance that you will need to use various plug-ins. The problem is that this can lead to a reduction in the security of your site. You need to make sure that you take time to do some research about which plug-ins you should use. You should also never install plug-ins that you do not need. No website is ever 100% secure but you can help to keep the balance between functionality and security by being careful and well-informed.

Appearance and message

Naturally, you want your website to look good. It’s important that when someone lands on your site they are not put off by an outdated or confusing style. That being said, it’s not all about the look. Visitors to your website are not going to remain engaged for very long, and they are not going to come back, if it looks good but they do not learn anything. You should always spend time ensuring that your message is conveyed effectively.

Content and calls to action

Any business which creates a website usually wants to generate sales or leads. This is why you will probably want to incorporate calls to action as part of your website homepage. You need to encourage people to click and make a purchase, or provide their details. It’s important that you make sure you balance this need against the requirement for well-written content. You should not opt for glaring, multi-coloured text. You need to make sure that calls to action fit within the design and context of the page but stand out enough that they will not be missed by visitors to the site.

You can see how important it is to make sure that the design of your WordPress site is balanced. You should pay close attention to every consideration from content to security and lead generation to appearance. Every aspect is vital if you want to ensure that you end up with a website design that works.