One of the many benefits of having an online store is the versatility to continuously make design changes to stay current with consumer spending and general design trends change. However, when it comes to a webstore redesign, its success isn’t always guaranteed. If you’re considering a redesign of your webstore, here are our top tips to a successful launch.
Change Everything
Just because you have the option to make small changes as you see fit, when it comes to a redesign, redesign everything. From product photos to product descriptions, all the way through to menu hierarchies. If you’re going to spend the time on a redesign, really spend the time.
Think Outside the Box
When it comes time for your design team to start brainstorming, don’t get stuck on traditional design methods. Head to the Groupon Coupons page for Personal Creations and get a discount on scrapbooks. Hand them out to your design team and send them away for the weekend to fill with items and ideas for how they each think your website should look. Once they return on Monday, collate their ideas. If you see any similarities then it’s a sign those are good and popular design choices.
Build What Your Customer Needs
Despite what customers believe, they don’t know what they want, especially when it comes to webstore design. Instead, focus on what you know your consumers need, then build your design around that. Once you have their fundamental needs taken care of, the design part is completely up to you.
Build for Devices
Gone are the days where 100% of your online sales came from a desktop browser and going are the days where consumers have the patience to interact with a desktop version of a web store crammed into their mobile device. Alongside your general redesign, create a mobile version of your site which is fully compatible on cell phones and tablets. While this may mean that some of the more fancy and interactive features aren’t present, usability is what will win you site visits.
Don’t Overdo It on the SEO
There’s no doubt that Search Engine Optimization (SEO) works, especially when it comes to keywords, however, it’s important not to let keywords drive your website. Additionally, and linked to the point above, Google will rank your site higher in mobile search results if it deems your site to be mobile friendly. Pay attention to SEO, but don’t let it make your design decisions.
With these five tips, you are sure to be on the right track to a successful web design. Just remember, keep your design reflective of your company and give your customers the functionality they need – once you have that in the bag, the rest is up to you!