Websites are an extremely useful and critical tool to have if you wish to have success in the modern world. The success of anything related to commerce or business is going to rely heavily on whether or not a website is developed, as well as how professional and efficient said web design is.
A website must streamline traffic and make sure everything is easily accessible. This ranges from donating, to setting up an account, to browsing catalogues, to making purchases. While some aspects of web design can be complicated, there are basic principles you should know.
Embrace the Space
While some people love keeping things busy, a cluttered web page will work against you. Everything must be planned out strategically in order to draw the viewer’s eye to whatever it is you want to highlight on your site.
If there is too much going on, the viewer will feel overwhelmed and most likely click the back button and choose another site to buy from. You must be consistent and intentional. All paragraphs need to be spaced the same way. With your menus, make sure each line is easy to see and read. If you mind your spacing, you’re one step ahead of the rest.
Keep it Simple
It’s understandable that your website is your baby and you want to display to the world how amazingly smart you are by making your website resemble something like a labyrinth, but you must resist the temptation to do so.
Chances are, the customer is neither as intellectually driven as you, nor as determined. If they see a complicated web page that requires them to search and search for a way to navigate, they will leave upon entering the door. Aim for 5-10 menu navigations and you should be fine. Just because you keep your navigation panels simple, it doesn’t mean that you’re any less brilliant.
Tell the World About You
It is important to have a section on your web page that tells the viewer about you. What you need to be wary of, though, is writing way too many words. You still must keep things simple, even when sharing your passion and mission statement with the world. If you can say it in 5 paragraphs, you can say it in 5 sentences.
Brevity and a well articulated thought will win you many hearts as well as several eye rolls. If the customer is able to read about you and your mission statement, they can have a better understanding of you. They might just choose to buy or donate more because they agree with and want to support your motives for business.
To recap, a well designed webpage uses space well, doesn’t overwhelm the viewers, keeps things as simple as it can, and lets the world know in smooth but succinct phrases, who they are, and what they do.
There are many other aspects of web design that make a website successful, but start with a couple basics, and move on once you’ve accomplished those.