Is your business prepared for the future of mobile commerce? Learn more about the importance of mobile optimization and how to keep ahead of the competition.
Don’t be left behind – Get ahead of the pack with mobile optimization
From targeted advertising to reducing overheads – and much more besides – the internet changed the way that businesses, and therefore consumers, operate. The high street no longer holds the sway that it once did, whilst consumers have a much better knowledge of the market than ever before.
These advances in technology mean that traditional bricks-and-mortar shops are in danger; however, it would be naïve of online businesses to think that they are safe, simply because they’re online. Given the rate of change, it’s more vital than ever for companies to be aware of how new software and hardware can impact upon the way in which consumers buy products and services.
Whilst the internet was a game-changer, it doesn’t end there – the early days of online shopping enabled us to buy things from the comfort of our own homes. However, the advances in mobile technology mean that we can now buy things not only from our homes, but wherever else we might be, too. This mobile engagement revolution means that businesses need to ensure their websites are mobile-friendly – otherwise, customers won’t hesitate to look elsewhere.
The importance of being ready for mobile-commerce
With consumers increasingly turning to their mobile phones and tablets in order to use the Internet, it is crucial that businesses are prepared. Just as it is important to have a well-functioning and aesthetically pleasing website for desktop users, it is equally as important to ensure that mobile users can quickly and easily navigate websites.
Essentially, effective site search, achieved via proper mobile optimization, should encourage users to continue browsing a website and, ideally, making a purchase. Of course, there are difficulties that will be faced – many people are already used to using desktop versions of websites, and dislike the change that come with mobile devices. Ultimately, mobile optimization does reduce, at least to some extent, the freedom that visitors have to websites, which means that not everybody will be happy. However, it is a risk that has to be run, as visitors will frequently move to another brand or website if they dislike what they see as a lack of mobile optimization.
Thankfully, with many major brands on the Internet having already optimized websites for mobile users, people are well aware of what can be done to make browsing easier on smartphones and other mobile devices. This means that, although some people will dislike mobile versions of websites, most people will be prepared for change. So, the benefits of mobile optimization outweigh the negatives; however, this does mean that brands who fail to implement the necessary changes face the prospect of falling behind competitors.
Interacting with clients and consumers
Potentially, the next step for mobile commerce will be to implement ways of interacting with consumers. It is already possible to use the chatbots, SMS messaging, and a variety of other ways to communicate with consumers, which can provide exactly the kind of direct advertising the businesses crave yet, despite having the Holy Grail of marketing available, very few businesses have developed these techniques effectively. Frequently, as business start to catch on, this is likely to become one of the next big areas of mobile marketing.