Do I need to Use an Analytics Tool for My Business?

It can be confusing keeping track of how your business is doing in all the diverse areas that you operate. Once upon a time your user base would be limited to only one locations, a physical shop or perhaps a mailing address. But now there are so many ways for customers to find you online, which itself has to be broken down into different areas. Is the access from a home or work computer, a tablet device or through their mobile phones. Each of these access points will leave different kinds of data and it’s important for your business to keep track of this information so that you can keep up to date with what the market demands. Here is a helpful list of some things to help and keep in mind.

There are many mobile analytics tools out there that you can use to help keep track and analyze the data that your website gathers. Google analytics is one of the big players on the market and you wouldn’t expect anything less from the software giant. Their Google analytics program allows you to track information about users, where they are coming from and what device they’re using and you can filter this information to get a better picture of what’s happening in the online world.

There are of course a few alternatives to the Google tool and these might be of more interest to those who are trying to avoid the strong gravitational pull of Google, which is quickly devouring as much of the market and industry as it’s possibly can. Localytics is an alternative tool that many industry professionals will swear by as the only analytics tool to help drive your business. Gecko board is another good one that helps you analyze a wide variety of information.

What these mobile analytics tools will help you do is monitor the differences in the way users experience your website. For instance are more people signing up through the desktop version? Is this because there are more users coming through from desktop computers or is there some problem with the mobile version? Maybe the screen is too small or not formatted properly, you might have to go back into the design of the website to check. Maybe there is a problem with page loading or the final payment details page has a bug. These are things that might be affecting the efficiency of your company but you have no way of finding the problem because they lay outside the range of the way you or your employees operate your online presence.

The user experience is so important to today’s market that your business cannot afford to be losing customers or failing to deliver the best possible experience for those customers. But sometimes in can be difficult to get the overall picture of how different aspects of your business are operating, especially if you have a large and diverse range of products or mediums for those products to be displayed.

By utilizing one of the many tools available to analyze the data collected from your website you will be able to quickly identify elements of your website that are working well and places where you need to improve. If you find that uses are spending more time on one page than another you need to find out why, but you are already halfway to the solution just by understanding where the weaknesses are. If you can do that effectively then you will already be ahead of your competitors and it might make all the difference.