Simply having an online ecommerce website will not guarantee you any visitors or purchases. Even when you get targeted traffic to your site, you will still not be guaranteed a sale from that visitor. While it may be very important to have a great-looking site and great products to be successful, there is much more to it. You can have a great site built for you from reputable companies such as NetworkSolutions.com. For more information, visit www.networksolutions.com to see all the great services they offer. Once you have your own ecommerce site, use the following tips to help increase your conversion rates.
Reviews And Testimonials
Many online consumers want to be sure they will like a product before they spend their hard-earned money on it. It has been shown with many different studies that having reviews and testimonials for your products can improve your sales by up to 20 percent. Customers consider testimonials and reviews of the products they are thinking of buying as an important purchase factor.
About Us Pages
One easy way to ensure you have better conversion rates is to have your site tell a unique story to put it apart from all the other sites out there. When your About Us page tells a story or how the business got started, it’s a great way for your customers to connect with your business. Think about why your ecommerce store is different or unique from the others.
Promotional Offers
Another great way to get your customer to make a purchase from your site is to offer promotions on the homepage. This can be especially attractive for new shoppers. Everyone loves to get a deal. When a promotional offer is on the home page of your site and is one of the first things your visitors see, they are more inclined to make a purchase. Once they receive a great product and amazing service at a great price, they will be more inclined to come back again.
Make Contact Easy
The ability for your shoppers to get in contact with you is very important. It increases your credibility with customers. Your phone number and business email should be easily found on every page of your ecommerce site. If a customer has a question or comment, they want to be able to get a response from your company as soon as possible.
These are just a few of the easier ways to optimize your site for better conversions. Customers typically just want to get a great deal and feel good about their purchases. Having a site that is set apart from the rest and that adds a personal touch to it will get your customers making purchases and coming back for more.