Social media is a really important platform that can be used in order to engage with potential new customers and the customers that you already have. It is highly important that the business you run has a social media presence. At the same time, it is vital that you have marketing plans in order to reach your business goals. In order to create this effective plan for social media marketing, you will need to follow these steps.
Set Your Goal
Think about what you want to accomplish and quantify the goal. For instance, make it a goal to engage with 20% more of your Facebook followers. It is really important that everything you want to accomplish is clearly stated and that you are realistic. Never set a goal that is too hard to reach. After the goals are set, you want to establish the budget that is available to reach the goal.
Set Your Objectives
When you set the objectives you want to be highly specific and go deep into details in connection to the goals that were set earlier. It is also necessary to quantify objectives. This is where you talk actual numbers like a growth of ten followers on a daily basis. The objective has to be described in one sentence and you can use bullet points in order to help you.
Understand The Audience
Every single professional social media marketing Sydney agency will tell you that the most important part of a social media marketing plan is to know and to understand your audience. This involves both a primary and a secondary audience, with a huge focus that is put on the target market. After this is understood, you have to find out where the target audience engages out of the different social media platforms.
Developing Strategies And Tactics
You need to write down all the objectives and then determine exactly how you will accomplish every single one of them. Bullet points can once again be used in order to explain tactics and strategies you will use. Make sure that you will be detailed and that you properly estimate the money that is necessary in order to accomplish goals through your tactics and strategies.
Facts To Know About The Social Media Marketing Plan
The plan that you develop should never be longer than just one page. After it is developed, you have to create a special checklist or a calendar in order to monitor posts. Write down results and stats so that progress can actually be analyzed. Many different measuring tools exist and they can be used. The social media calendar needs to include dates, platforms, posts, engagement purposes and it is a really good idea to create your calendar for up to 1 month in advance.
When the month is over, you want to write down the results and then see what worked well and what can be improved. Page growth and engagement need to always be presented in percentages. The analysis of how the marketing plan works is what will help you to make the proper tweaks to improve results.